Designing for women, designing for people: fight the “shrink it and pink it”
What does “designing for women” mean? Does it have to be different to designing for men?
There’s a good article in the New York Times about Erica Eden, industrial designer at Smart Design.
It shouldn’t be so refreshing, this is 2010 afterall, but the “pink girl version for girls” is still so frustratingly ubiquitous!
Also referenced is this case study on design and gender - adapting and updating scrubs for hospital staff so they are much more comfortable and practical for both men and women.
Check it out and, more importantly, design for people, not stereotypes!
