Interactive music videos for a personal user experience
The Arcade Fire have released a single with a video featuring YOUR hometown!
Yes, type in your place of birth, load it up and, thanks to Google Maps, see your hometown as the back drop to the story.
You can even write your younger self a postcard.
We all automatically associate song lyrics with our own lives, but the video enables us to do this one a visual level too, deepening and personalizing the user experience.
An excellent, interactive design that makes the song that little bit more meaningful to everyone who views it.
