The internet for women: a productivity and communication tool
Women of all ages are getting more and more into social networking according to a recent study by comScore, “Women on the web: How women are shaping the internet”.
The study mainly focuses on American women and draws some both predictable and unexpected conclusions.
Twitter is used by more women than men, but it is used in different ways. Men enjoying tweeting more and finding breaking news, whereas women use it to follow others, have conversations and search for special promotions.
Sharing photos, social retail and emailing are also activities dominated by women.
The days are gone where the average user internet was a 20 year old male!
You can download the report here.
