ux quick bits

User experience (UX),
interaction design (IxD),
usability &
accessibility
quick links and resources.

Visit my other blogs: everythingux.blogspot.com
and:
todofluye.tumblr.com (in Spanish)

Designing for women, designing for people: fight the “shrink it and pink it”

What does “designing for women” mean?  Does it have to be different to designing for men?

There’s a good article in the New York Times about Erica Eden, industrial designer at Smart Design.  

It shouldn’t be so refreshing, this is 2010 afterall, but the “pink girl version for girls” is still so frustratingly ubiquitous!

Also referenced is this case study on design and gender - adapting and updating scrubs for hospital staff so they are much more comfortable and practical for both men and women.

Check it out and, more importantly, design for people, not stereotypes!

Two fun videos.

In the first one (above), you can just enjoy the story and be amazed by the set and how small everything really is.

It was filmed using CellScope technology (a Nokia device with a microscope attachment) and a Nokia N8, with a 12 megapixel camera and Carl Zeiss optic, but you can look at the geek details later.  For now, just enjoy!

In the second one, you decide what happens in the story inserting a verb into the sentence “A hunter ____ a bear”.  

Less personal than the last video I posted, but great fun and definitely interactive. It’s a lot like those books where you decide how the story ends.

The internet for women: a productivity and communication tool

Women of all ages are getting more and more into social networking according to a recent study by comScore, “Women on the web: How women are shaping the internet”.

The study mainly focuses on American women and draws some both predictable and unexpected conclusions.

Twitter is used by more women than men, but it is used in different ways.  Men enjoying tweeting more and finding breaking news, whereas women use it to follow others, have conversations and search for special promotions.

Sharing photos, social retail and emailing are also activities dominated by women.

The days are gone where the average user internet was a 20 year old male!

You can download the report here.

Old Spice Social Campaign Case Study from the Digital Buzz blog

Online check in and usability question and answer

1. Q. When is a flight between two Spanish cities considered Irish Air Space?

A. When it’s with Ryan Air.

Usability problem: Wrong mental model.

2. When does an airline website ask you specify:

  • A. Your nationality
  • B. Your ID number
  • C. Country of issue of your ID

…and not warn you that A and C must match for you to be able to board a plane?

A. When it’s Ryan Air.

Usability problem: Lack of validation for error prevention.

3. When does a website use acronyms for basic tasks that the average Joe is not familiar with?

When it’s Ryan Air.

Usability heuristic:

  • Use the users’ language. 
  • Provide contextual help.

Usability result:

  • High user frustration
  • Poor company image

Also see Please let me redesign your airline for you from other frustrated UX designers!